In light of the recent surge in corporate digital asset treasuries (DATs), concerns regarding a potential bubble have surfaced among investors and market analysts. However, Veronika Kapustina, CEO of TON Strategy, offers a more optimistic outlook, emphasizing a positive long-term trajectory for this emerging financial segment.
Speaking during the Token2049 conference in Singapore, Kapustina acknowledged the appearance of a bubble, stating, “All the indicators look like it’s a bubble.” She elaborated that, unlike previous financial bubbles observed in both cryptocurrency and traditional finance, this situation stems from the unique characteristics inherent to digital asset treasuries.
Kapustina characterized DATs as a distinctive bridge connecting traditional finance with the cryptocurrency world. She noted that the current trend of rapid investments has attracted what she referred to as “fast money,” enabling swift capital inflows into the sector. “There’s a lot of excitement for a surge in something new. Then it peters out, and a bit of consolidation will follow,” she explained. This consolidation phase could see various newly launched DATs struggling to achieve their initial targets, according to her analysis.
Despite the potential for consolidation, Kapustina believes that a crash is unlikely. Instead, she envisions a landscape where more discerning investors will evaluate and differentiate amongst various DAT offerings. “We’re now having smarter investors look at it closely and really differentiate the wheat from the chaff,” she remarked, underscoring the evolving maturity of the market.
Michael Saylor, a pivotal figure in the adoption of DATs, has been instrumental in illustrating the effectiveness of this model beyond Bitcoin (BTC). Kapustina highlighted that 2023 has demonstrated successful implementations with other major cryptocurrencies, including Ethereum (ETH) and Solana (SOL), as well as her company’s treasury activities centered around Toncoin (TON), the native asset of The Open Network.
Kapustina elaborated on the diverse potential trajectories for DATs, which may include expansion into banking services, obtaining banking licenses, engaging in mergers and acquisitions, and creating technology bridges across different blockchain networks. She asserted that, in the long run, the true value of DATs will become evident, evaluated from multiple perspectives, including their operational functionality and utility in securing their respective networks.
The growing appetite for corporate crypto treasuries is evident as these entities have been rapidly accumulating digital assets throughout the year, maintaining a presence even as many cryptocurrencies approach historical peaks. Currently, more than 1.3 million BTC, valued at approximately $157.7 billion, are held in corporate treasuries, accounting for about 6.6% of Bitcoin’s circulating supply, according to data from BitcoinTreasuries.NET.
Similarly, Ether DATs have acquired around 5.5 million ETH, valued at roughly $24 billion, which constitutes approximately 4.5% of its total supply, as reported by StrategicEthReserve. This ongoing accumulation indicates a robust interest among corporations to secure their positions within the crypto market.
As the digital asset treasury landscape continues to evolve, Kapustina’s insights provide a hopeful outlook, suggesting that while the initial excitement may subside, the foundations being laid today could support sustained growth and deeper integration with traditional financial markets.


