American fast-food chain Steak ‘n Shake has officially established a dedicated Bitcoin treasury, funded by the cryptocurrency generated through payments at its outlets. The initiative marks a strategic move to integrate Bitcoin more deeply into its business operations.
In a recent announcement on X, the restaurant confirmed that all Bitcoin payments made at its locations will be allocated to this newly created Bitcoin reserve. This development was met with enthusiasm from the Bitcoin community, reflecting growing support for mainstream companies adopting digital assets.
Additionally, Steak ‘n Shake pledged to contribute part of its Bitcoin earnings to charitable causes supporting the ecosystem. For every Bitcoin transaction processed, the company will donate 210 satoshis—approximately 23 cents—to OpenSats, a nonprofit organization committed to backing contributors to Bitcoin Core and open-source Bitcoin projects.
While Steak ‘n Shake has been accepting Bitcoin across its U.S. restaurants since May, it has not released specific figures regarding the percentage of sales made via BTC. This lack of disclosure is consistent with many other fast food chains that utilize third-party services for crypto payments and similarly do not report detailed sales breakdowns.
Analyzing the company’s financial performance, however, offers insight into its potential Bitcoin accumulation. Steak ‘n Shake reported $69.3 million in revenue for Q2 2025, marking a 12% increase year-over-year. During this period, the brand acknowledged that Bitcoin users played a role in driving a 10.7% rise in same-store sales quarter over quarter. The momentum continued as Q3 saw a 15% growth in same-store sales, indicating an expanding, though still modest, customer base transacting in Bitcoin.
Despite the relatively gradual pace of Bitcoin accumulation compared to entities primarily focused on digital assets, Steak ‘n Shake benefits from other operational advantages by accepting Bitcoin. The company estimates that processing customer payments in Bitcoin reduces its transaction fees by about 50% compared to traditional credit card charges.
Complementing the treasury announcement, Steak ‘n Shake has launched a promotional partnership with crypto rewards platform Fold. Customers who purchase the newly introduced “Bitcoin Meal” or “Bitcoin Steakburger” and upload their receipts to the Fold app will receive a $5 Bitcoin reward. This offer is available for a limited time across roughly 400 U.S. Steak ‘n Shake locations.
Will Reeves, chairman and CEO of Fold, emphasized the significance of integrating Bitcoin into everyday experiences: “Bitcoin goes mainstream when it starts showing up in everyday life. That’s been our vision from the beginning, and our promotion with Steak ‘n Shake is the next step in that journey. For many people, this will be the first time they ever own Bitcoin, and it will come from something as ordinary as grabbing a burger. That’s what real adoption looks like.”
This initiative underscores a growing trend among consumer brands aiming to blend cryptocurrency with routine commerce, widening access to digital assets for the general public.
