Indian telecommunications leader Reliance Jio has announced a strategic partnership with Aptos Foundation and Aptos Labs to introduce blockchain-based rewards for its extensive customer base exceeding 500 million users. This initiative aims to integrate advanced blockchain technology into the company’s telecom offerings.
The collaboration was revealed by Pawas Chandra, General Manager and Business Head at Reliance Jio, during the recent “Aptos Experience” event. Jio plans to deploy Aptos’ layer-1 blockchain infrastructure, recognized for its speed and cost efficiency, to enable the distribution of digital rewards at a scale suitable for its massive user network.
Aptos’ blockchain platform is designed to manage heavy volumes of transactions efficiently, a critical factor considering Reliance Jio’s widespread customer reach. According to Chandra, the program is currently in its beta phase, with approximately 9.4 million users actively participating in the initial testing of the blockchain rewards system.
Both companies emphasized that this project prioritizes practical utility over speculative trading. The aim is to embed blockchain technology seamlessly into everyday digital interactions, enhancing user experience while ensuring the rewards have meaningful, real-world applications.
To support the rollout and ongoing management of the blockchain rewards platform, Aptos Labs will deliver technical expertise and infrastructure support. This partnership marks a significant step in Reliance Jio’s efforts to expand the use of decentralized technologies within the telecom sector.
By leveraging Aptos’ scalable blockchain solutions, Reliance Jio seeks to create a sustainable ecosystem that benefits its customers through innovative digital incentives, aligning blockchain technology with conventional telecom services on a large scale.
