Ten Protocol Exec Highlights Challenges in Sustaining Long-Term Crypto Development
Rosie Sargsian, head of growth at Ten Protocol, has voiced concerns over the hurdles faced by crypto projects aiming for long-lasting development. In a recent post on X, titled “Why Crypto Can’t Build Anything Long-Term,” she portrayed a cycle where many teams shift strategies frequently, driven by short-term pressures rather than enduring vision. Sargsian explained that many crypto founders exhibit what she described as “paper hands,” ready to pivot at the first sign of difficulty. She referenced a twist on traditional business wisdom: instead of avoiding the sunk cost fallacy by pivoting when something doesn’t work, the crypto sector has












