In an era where social media loves quirky concepts and clever marketing, one bar has captured widespread attention with an inventive twist on happy hour pricing. This establishment has introduced what it calls “hide from wife” phone text rates—an amusing and relatable pricing scheme based on the types of texts patrons might send to explain their whereabouts to their spouses.
The concept buzzed online when images surfaced showing a bar’s chalkboard menu detailing phone text rates linked to different excuses for being at the bar. The prices range from $1 to $4 depending on the “hide from wife” message a customer might text, such as “NOPE NOT HERE,” “JUST HAD ONE DRINK AND LEFT,” or “HASN’T BEEN IN ALL DAY.” The bar cleverly assigns a dollar amount to each text, humorously scaling the price with the level of fibbing typically involved.
Here’s how the pricing scheme breaks down:
- $1.00 – “NOPE NOT HERE”
- $2.00 – “JUST MISSED M”
- $3.00 – “JUST HAD ONE DRINK AND LEFT”
- $4.00 – “HASN’T BEEN IN ALL DAY”
The unique pricing has resonated with customers, especially those who enjoy the lighthearted jab at the sometimes complicated dynamics of married life and night outs. It’s a cheeky way to acknowledge the occasional need to “hide” while still encouraging guests to enjoy a good time at the bar.
Social media users have widely shared images of the board, with many taglines underlined by amusement and nostalgia. The playful approach doubles as both entertainment and a conversation starter, sparking hundreds of comments and shares on multiple platforms. Patrons have praised the bar for its clever sense of humor and the refreshing break it offers from traditional drink specials.
Experts say this kind of creative marketing is especially effective in today’s competitive hospitality industry, where bars and restaurants seek cutting-edge ideas to stand out. By tapping into everyday experiences and relationships—adding a humorous angle—the bar creates not only a memorable visit but also organic viral promotion.
While the bar hasn’t confirmed whether these “hide from wife” rates apply to all drinks or only select cocktails, customers report that the prices appear as a fun overlay on standard happy hour deals. The staff reportedly enjoys playing along, even joking with patrons about what excuses they might use during their visits.
This combination of humor, relatability, and marketing savvy perfectly illustrates how bars can engage with customers in innovative ways. As online buzz continues, the bar is expected to see an influx of curious visitors eager to test out the “hide from wife” rates firsthand.
For those looking for a bar experience that delivers both laughs and libations, this intriguing pricing model might just be the perfect reason to raise a glass (and maybe craft the perfect text).
